Studies from Google and Amazon agree: every extra second of loading time cuts conversion by about 7%. If your store takes 5s instead of 2s, you lose 1 in 5 sales.
1. WebP images
Convert your JPG/PNG files to WebP: half the weight at the same quality.
2. Page cache
With LiteSpeed or OPcache you serve the site without regenerating it on every visit.
3. Nearby server + NVMe
A Madrid VPS with NVMe shaves tenths of a second off every request. They add up to seconds by the end of the day.
4. Measure before and after
Use PageSpeed Insights, apply one change at a time and keep what lowers your LCP.
Our NVMe VPS (3,500 MB/s) are the fastest shortcut: migrate for free and feel the difference today.